Those Who Count on You

snapshotWe all have them.  They’re friends, family, co-workers, bosses, customers and people who sell stuff to us.  As much as we might want to be independent and self-sufficient, they exist all around us and then need us.

And that’s important to us.  People need to feel needed.  For some, that’s more important than being loved.

And we want them to be happy.  In part that’s driven by our internal pride — the satisfaction you get from knowing you’ve done a good job.  In part, it’s driven by the sheer joy of making others happy.  And there’s the selfish part, knowing they will do something to help you in return.  “Giver’s Gain.” (The BNI slogan.)

There’s actually new research on how to get that done.  The key word is creativity.  The research was intended for companies in service industries, but in truth, we are all providing services to others.    We can all learn from this.

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research led by the University of East Anglia (UEA).

The article goes on to argue that HR departments need to institute training programs that will stimulate creativity.

However, training programs are not enough.  We need to feel free to think and act (responsibly) outside the box to solve problems.  That extra effort makes a difference in how others feel about each of us.

Companies need to do that.  As individuals, we do too.



  1. “Creative staff lead to satisfied customers, says study,” Science Daily, 14 October 2016.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s